Consider seasonality, length of stay, cleaning costs and local demand. Compare genuinely similar properties. Review your net return after fees and changeovers. A cheaper rate is not always the right answer.
One practical next step.
Keep a simple record of occupancy, average rate and net income by month.
This information reflects my experience and my understanding of published guidance. It is provided for general information only and should not be treated as legal, tax, planning or financial advice. Regulations can change, so always check the current official guidance.