Publish clear information about facilities, arrival, rules and cancellation terms. Test your booking and enquiry process. Be available for questions without promising an unrealistic response time.
One practical next step.
Ask someone unfamiliar with the property to read the listing and tell you what is missing.
This information reflects my experience and my understanding of published guidance. It is provided for general information only and should not be treated as legal, tax, planning or financial advice. Regulations can change, so always check the current official guidance.